Thought Leadership

Non - Traditional Marketing: Adding Value for a non - listing.

So, how often do your clients reach out to you?


Hopefully, at the very least, when they need you. But what happens when they don’t? Do they leave you on read?


I don’t want to be the broker that's only called when someone wants to buy or sell, I want to support your portfolio growth during the time in between when it also matters.


Last month I worked with an owner to bring awareness to their new property and highlight an investor going above and beyond. We constantly read about owners & landlords that are taking advantage of their renters, but let’s also highlight the groups who are doing amazing things for their tenants and their community.


The guest list included:

  • The Ownership
  • Small business Owners
  • Local decision-makers
  • Property Managers
  • Real Estate Advisors


I invited members of the community.


People who are the backbone of our community who continuously showcase the great parts of our town.


Well, what happened?

It started with Cava. To celebrate and set the mood of joy and excitement for the evening. Bubbles!

We then toured some incredible sample floorplans that had views overlooking South Richmond.

We reached the rooftop lounge and conducted the first white wine blind tasting. My favorite was the spicy Marc Portaz Apremont Vin de Savoie. Both the building and the grape were unknown to everyone. As of today, however, they are no longer strangers.

We then toured the first-class amenities, including the movie theater, yoga studio, bike studio, meeting room, pool, and rock climbing wall, ultimately ending at the main lounge. We then blind-tasted two red wines, including the Chateau Noaillac Medoc 2019 had notes of Tobacco that paired perfectly with the historical roots of the building.


We finished the tasting with smoked salmon mousse, mushroom crostinis, beef tartare, and braised rib croquettes.


The event had thousands of views and dozens of posts/stories & shares in just 48 hours. I brought the property eyes it hadn’t already had. Now we let word of mouth and the internet algorithm continue to work together and grow that property’s ecosystem.


What is your property’s community impact? How do the neighbors feel about your property? How is your property viewed by the masses? What is your resident retention? Are you getting enough eyes on your property?


Why can’t commercial real estate bring diverse people with diverse backgrounds together, similarly to wine?  I think it can.


Interested in doing an event? Let me know.

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How Much Should I Budget for Insurance on an Apartment Building in Norfolk, Virginia?

# How Much Should I Budget for Insurance on an Apartment Building in Norfolk, Virginia? For a stabilized Hampton Roads multifamily property, insurance typically runs $0.21 to $0.33 per square foot annually depending on your building's class — and coastal exposure pushes some submarkets well above that. On a 200-unit, 850-square-foot-average property, that's the difference between roughly $36,000 and $57,000 a year, before you even factor in submarket-specific variation. ## Why coastal location changes the math here Norfolk's 4 & 5 Star properties average $0.33 per square foot in annual insurance, compared to $0.31 for 3-Star and $0.21 for 1 & 2-Star assets — a tighter class-based spread than you'd see inland, largely because coastal and storm exposure affects nearly every submarket in the region, not just the newest buildings. ## Where the real spread shows up: location Even within Hampton Roads, submarket drives meaningful variation. Among 4 & 5 Star properties, Hampton runs $0.42 per square foot and James City County and Williamsburg both run $0.40, while Newport News sits at the low end around $0.23 — nearly half. Among 3-Star properties, Hampton and Poquoson both run $0.38, while Newport News again comes in lowest around $0.24. If you're budgeting off a regional average instead of your specific submarket, you could be underestimating your actual premium by 60% or more. ## What this means for your NOI Insurance is one line item inside total operating expenses, and Hampton Roads' 4 & 5 Star total operating costs (management, payroll, utilities, maintenance, taxes, and insurance combined) run around $8.17 per square foot annually — with Northside submarket Williamsburg and James City County topping $9.00 and Hampton running as low as $7.08. On a 100,000-square-foot property, that's still a swing of well over $100,000 a year in total operating costs flowing straight through to your NOI. ## What to actually do with this Before assuming a regional-average insurance number in your underwriting or your listing pro forma, pull your actual policy renewal and compare it against the submarket-specific figures above. With Hampton Roads' coastal exposure, buyers underwriting your deal will scrutinize your insurance line closely — if it's out of step with your specific submarket, expect it to come up in diligence, either as a red flag or as an opportunity for a buyer to negotiate. ## The takeaway Insurance costs in Hampton Roads aren't a single regional number — they're a function of your building's class, your proximity to the water, and your specific submarket, and that spread is wide enough to meaningfully move your valuation at sale. ## What to bring me If you want a clear read on whether your insurance line item is in line with comparable properties in your submarket, send me your current policy declarations page and your operating statement. I'll tell you where you actually stand. #HamptonRoadsMultifamily #VirginiaCommercialRealEstate #ApartmentInvesting

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